WINE TOURISM DEVELOPMENT IN SLOVENIA
Wine tourism development in Slovenian wine regions is analyzed and compared with similar research on determinants for life-cycle of wine tourist products and growth of wine tourist providers in world class tourism and wine tourism destinations (Getz & Brown 2006). The high  quality of wine production is an important element for initial, an introductory stage in wine tourism development.
In the second stage of  development a part of wine production is sold in a bottled form as well as there are introduced additional offers, which lead to a shift from  traditional winery into an open winery with wine sales. In the third stage, progress made in wine quality and growth in winery progress follows,  which requires improvements in marketing. This is accompanied with investments into tourist accommodation facilities in the winery to provide  n additional employment of other members of households for tourism activities.
Finally, in the fourth mature stage of wine tourism  development, tourist activities become the main source of income for the winery, which requires establishing of family or similar run firm, which is engaged in tourism and wine marketing at domestic and international markets.